Resources

  1. Read more: Best 100% Cotton Towels for Everyday Luxury: 7 Things to Check Before You Buy

    Best 100% Cotton Towels for Everyday Luxury: 7 Things to Check Before You Buy

    by MATTEO

    Most Cotton Towels Are Not What They Seem Spend $12 on a cotton bath towel at a big-box store and it will feel soft in the packaging. Spend $80 on ...
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  2. Read more: 100% Cotton vs. Cotton-Blend Towels: Which Is Worth Buying?

    100% Cotton vs. Cotton-Blend Towels: Which Is Worth Buying?

    by MATTEO

    The Label Says Cotton. But How Much Cotton? Towel labels can be deceptive. A towel marketed as “cotton” might be 60% cotton and 40% polyester — whi...
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  3. Read more: Why Los Angeles Shoppers Are Choosing 100% Cotton Towels Over Microfiber

    Why Los Angeles Shoppers Are Choosing 100% Cotton Towels Over Microfiber

    by MATTEO

    The Microfiber Moment Is Quietly Ending Spend five minutes in any home goods store in Santa Monica or Beverly Hills right now and something becomes...
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  4. Read more: Egyptian Cotton vs. Turkish Cotton vs. Pima Cotton Towels: Which Should You Buy?

    Egyptian Cotton vs. Turkish Cotton vs. Pima Cotton Towels: Which Should You Buy?

    by MATTEO

    The Label Doesn’t Tell You Everything Walk into any linen store — or scroll through any bath collection online — and you’ll see all three names: Eg...
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  5. Read more: How to Choose the Right GSM for 100% Cotton Towels: 300 to 900 GSM Explained

    How to Choose the Right GSM for 100% Cotton Towels: 300 to 900 GSM Explained

    by MATTEO

    GSM Is the Number That Actually Tells You What a Towel Will Feel Like Thread count gets all the attention in bedding, but when it comes to towels, ...
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  6. Read more: Are Garment-Washed Cotton Towels Better? What to Know Before You Buy

    Are Garment-Washed Cotton Towels Better? What to Know Before You Buy

    by MATTEO

    Why the Finish on a Towel Matters More Than Most People Realize Pull a standard cotton towel out of its packaging and it will feel deceptively good...
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