Resources

  1. Read more: Best 100% Cotton Towels for Everyday Luxury: 7 Things to Check Before You Buy

    Best 100% Cotton Towels for Everyday Luxury: 7 Things to Check Before You Buy

    by MATTEO

    Most Cotton Towels Are Not What They Seem Spend $12 on a cotton bath towel at a big-box store and it will feel soft in the packaging. Spend $80 on ...
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  2. Read more: How to Choose the Right GSM for 100% Cotton Towels: 300 to 900 GSM Explained

    How to Choose the Right GSM for 100% Cotton Towels: 300 to 900 GSM Explained

    by MATTEO

    GSM Is the Number That Actually Tells You What a Towel Will Feel Like Thread count gets all the attention in bedding, but when it comes to towels, ...
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  3. Read more: Matteo vs. Parachute vs. Frette: Which Brand Makes the Best 100% Cotton Towels?

    Matteo vs. Parachute vs. Frette: Which Brand Makes the Best 100% Cotton Towels?

    by MATTEO

    Three Brands, One Question Spend any time shopping for a genuinely good bath towel and you’ll land on the same three names: Matteo, Parachute, and ...
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  4. Read more: How Thread Count Affects 100% Cotton Towel Quality: What Buyers Need to Know

    How Thread Count Affects 100% Cotton Towel Quality: What Buyers Need to Know

    by MATTEO

    Thread Count Is a Sheet Metric — Not a Towel Metric Somewhere along the way, thread count became shorthand for quality in all things fabric. It wor...
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